7 Steps to Affordable Marketing

BY Eddy Hood IN entrepreneurs ON Feb 27, 2019

As the outsourced accountant to hundreds of companies around the country, I see one thing that so many of them have in common -- an underfunded marketing plan.

In fact, most businesses don't have a marketing plan at all. They throw money at random ideas, hope something sticks, and move on. No questions asked.

 

Today we're going to look at what you should be spending on marketing, and how turn that spend into a profitable return. As your accountant, my job is to protect your bottom line -- but we need to make sure there's a bottom line to protect.

Let's get to it.

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Optimizing The Intersection Of People And Tech With Capstone Strategy Group

BY Tami Brehse IN management, entrepreneurs ON Aug 30, 2018

Run by husband and wife team Dwight and Robyn McLeod, Capstone Strategy Group helps businesses streamline their processes, get the most out of their technology and lead their teams effectively. The McLeods had been in business for more than ten years when Dwight was accepted to a rigorous New York University program that would bring about major changes for the well-established firm.

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9 Tactics To Increase Profits This Month

BY Tami Brehse IN Profitability, entrepreneurs ON Aug 16, 2018

Whether you want to take your growing business to the next level or you’ve hit a financial plateau and need to break out of it, you’re reading this because you want to increase your profits.

Making a positive change to your income statement means making changes within your business; the key lies in finding the change that will move the revenue needle for you.

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7 Entrepreneurs Who Were Broke When They Started

BY Tami Brehse IN inspiration, entrepreneurs ON Aug 2, 2018

One of the toughest parts of starting a business is figuring out how to fund it. If you don’t have a teeming trust fund or a lineup of angel investors waiting to hand you their cash, it can feel like an uphill battle.

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How This Developer Grew Her Traffic By 3,000 Percent In Three Months

BY Tami Brehse IN inspiration, entrepreneurs ON Jul 26, 2018

Desk3

If you’ve ever needed to edit a PDF file on the fly, there’s a very good chance you’ve typed ‘free PDF editor’ into Google. And, if you’ve done that, there’s also a very good chance you’ve used Sophie Knowles’ product.

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Client Spotlight: Helping Entrepreneurs Thrive With Onebook

BY Tami Brehse IN business, inspiration, client spotlight, entrepreneurs ON Jul 19, 2018

Every entrepreneur has to start somewhere; it’s a fact Michael Shoup and Paul Shearer know all too well. 

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How This Engineer Grew His Business 300% By Expanding His Online Sales Channels

BY Tami Brehse IN Profitability, entrepreneurs ON Jul 12, 2018

Mark Tyrol may be an engineer by trade, but he’s an entrepreneur at heart.

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Client Spotlight: Leading A Team Through A Major Transition With Affect Digital Media

BY Tami Brehse IN inspiration, management, client spotlight, entrepreneurs ON Jul 5, 2018

It’s not unusual for a new year to signify change. For most businesses, the new year typically brings fresh challenges, goals and ideas. But for Affect Digital Media—then known as Advocate Digital Media—2018 meant more than just a new set of sales goals or a motivational message from the corporate office.

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This Multi-Million Dollar Business Solves Every Driver’s Nightmare: Parking

BY Tami Brehse IN Profitability, inspiration, entrepreneurs ON Jun 28, 2018

The year was 2006 and Charles Cridland was walking through his native London. As he made his trek to the train station on foot, he silently bemoaned all the private driveways and parking spots sitting empty that he passed along the way.

Suddenly, a thought hit him. The spots weren’t being used, but they belonged to someone.

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How This Office Supply Entrepreneur Bounced Back From The Brink Of Bankruptcy

BY Tami Brehse IN business, inspiration, entrepreneurs ON Jun 21, 2018

In the early 2000’s, Vladimir Gendelman was working in his computer repair shop when a customer came in with a very specific request. He wanted folders that were customized for his business.

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