As the outsourced accountant to hundreds of companies around the country, I see one thing that so many of them have in common -- an underfunded marketing plan.
In fact, most businesses don't have a marketing plan at all. They throw money at random ideas, hope something sticks, and move on. No questions asked.
Today we're going to look at what you should be spending on marketing, and how turn that spend into a profitable return. As your accountant, my job is to protect your bottom line -- but we need to make sure there's a bottom line to protect.
Let's get to it.Continue Reading
Run by husband and wife team Dwight and Robyn McLeod, Capstone Strategy Group helps businesses streamline their processes, get the most out of their technology and lead their teams effectively. The McLeods had been in business for more than ten years when Dwight was accepted to a rigorous New York University program that would bring about major changes for the well-established firm.Continue Reading
Whether you want to take your growing business to the next level or you’ve hit a financial plateau and need to break out of it, you’re reading this because you want to increase your profits.
Making a positive change to your income statement means making changes within your business; the key lies in finding the change that will move the revenue needle for you.Continue Reading
One of the toughest parts of starting a business is figuring out how to fund it. If you don’t have a teeming trust fund or a lineup of angel investors waiting to hand you their cash, it can feel like an uphill battle.Continue Reading
If you’ve ever needed to edit a PDF file on the fly, there’s a very good chance you’ve typed ‘free PDF editor’ into Google. And, if you’ve done that, there’s also a very good chance you’ve used Sophie Knowles’ product.Continue Reading
Every entrepreneur has to start somewhere; it’s a fact Michael Shoup and Paul Shearer know all too well.Continue Reading
Mark Tyrol may be an engineer by trade, but he’s an entrepreneur at heart.Continue Reading
It’s not unusual for a new year to signify change. For most businesses, the new year typically brings fresh challenges, goals and ideas. But for Affect Digital Media—then known as Advocate Digital Media—2018 meant more than just a new set of sales goals or a motivational message from the corporate office.Continue Reading
The year was 2006 and Charles Cridland was walking through his native London. As he made his trek to the train station on foot, he silently bemoaned all the private driveways and parking spots sitting empty that he passed along the way.
Suddenly, a thought hit him. The spots weren’t being used, but they belonged to someone.Continue Reading
In the early 2000’s, Vladimir Gendelman was working in his computer repair shop when a customer came in with a very specific request. He wanted folders that were customized for his business.Continue Reading