The year was 2016, and everything was going great for entrepreneur Adam Watson. His furniture business, Design 55, was generating $3 million in annual sales and on track to double in size in the year ahead.
In 2013, Khalid Saleh and his wife Ayat were riding high. They’d build their online marketing and conversion optimization company, Invesp, into a thriving business. Conversion optimization had become commonplace, and most businesses understood its importance. Invesp was enjoying consistent growth.