Master the Psychology of Profitablity

Tahnee Elliot was working as a receptionist at a law firm while finishing up college when she asked her boss for time off for spring break. The answer would change the course of her career.

Every entrepreneur has to start somewhere; it’s a fact Michael Shoup and Paul Shearer know all too well. 

It’s not unusual for a new year to signify change. For most businesses, the new year typically brings fresh challenges, goals and ideas. But for Affect Digital Media—then known as Advocate Digital Media—2018 meant more than just a new set of sales goals or a motivational message from the corporate office.

In the early 2000’s Matt Marks was following the path many budding entrepreneurs take: working full time (in his case, sales and marketing) while pursuing his passion project—DJing at local nightclubs and events—on the side.

It was around that time he met the woman who would one day become his wife, a popular fitness instructor named Susy C who was known all over the area for her high-energy Zumba classes and addictive choreography.

From the start, it was a match made in musical heaven.

In the early 2000’s, Aaron Sizemore was living the life many young musicians dream of. He was making a living doing what he loved: performing. He dabbled in blues, R&B, funk, and rock, but his true passion was jazz—his instrument of choice, the jazz guitar.

On the side Sizemore taught private music lessons, as many musicians do. Although he loved mentoring the next generation of musical minds, he felt strongly that something was missing.

One of Konan Pi’s favorite things to do is host game night for his friends. While they play board games, he can be found over the stove, whipping up delicious, made-from-scratch Korean food the same way his family’s been doing for generations.

“Right there in my house during game night, that’s where the concept for my restaurant was born,” Pi says.

Thomas Brooke International isn’t your everyday executive search firm. Its expertise lies in placing highly specialized professionals in an incredibly specific vertical: the plastics and polymers industry. In other words, it’s not a field where clients come beating down the door.

Lots of startups struggle with accounting processes like payroll. For Ignite Spot client BlueCrew Jobs, though, the situation was much more complex than doling out paychecks to a handful of employees. By working with our team of virtual accountants, the app maker was able to streamline payroll, trim expenses and become profitable, which ultimately contributed to a $14 million influx of capital to expand the company across the country.

The business world of today is very different from the one Matt Gawin knew 20 years ago.

When a non-profit needs to raise money, they turn to ACD Direct. Established in 2003, the data entry and contact center handles millions of minutes worth of calls every month from patrons looking to support their favorite charitable organizations. When a person decides to make a pledge, ACD Direct takes the call, processes the contribution, and manages any customer service issues that arise along the way.