Social media is ever-evolving. The strategies that worked two years ago are now outdated, and if you don’t adapt you’ll quickly fall behind.
There are a few measurements in life you always keep an eye on. The level of gas in your car. The temperature outside. The amount of coffee left in the cabinet. Knowing these measurements helps you keep your life running smoothly; you’ll never run out of gas unexpectedly, get caught in a cold front without a coat or be forced to spend the morning as a caffeine-free zombie.
In the same way, your business also has a number of important metrics known as KPIs—key performance indicators—that gauge the health and financial position of the company.