As a business owner, you're busy. You don't have several hours each day to work on social media. I didn't. I got so busy with running Ignite Spot that our social media accounts fell by the wayside. Enter Single Grain. I hired these guys a few months ago to help me out. I'm not getting paid to recommend them. I'm not getting more services to recommend them. I'm only doing so because I love them, and I can't say that about many vendors.
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If you do decide to run the gauntlet of social media on your own, you're going to need a few tools to make things easier.
Most business owners know that having a presence on social media is essential if they hope to succeed. But with so many social media platforms, it can be hard to manage them all while maintaining high engagement and leveraging “likes” into revenue. Juggling so many moving parts can seem like an impossible task and discourage you from using social media altogether. However, there are ways to make the platforms more manageable! Once you’ve mastered your social media strategy, you have to find the tools that make it easy to get the most out of social media.
Here a 5 social media tools you should know about:
HootSuite is a business owner’s best friend when it comes to managing social media accounts. You can manage all your accounts – Facebook, Linkedin, Twitter, and Google+ – from one place, and the interface is easy to navigate. Not only can you post to different platforms, but you can also import your lists from Twitter, making it easy to retweet and engage with key people, and you can respond to followers and fans directly from HootSuite. You no longer have to have multiple tabs open at once, and if you schedule your posts in advance, you can streamline your social media time to under an hour a day.
Infographics are gaining popularity because of how clearly they disseminate information, and Visually takes advantage of that with their weekly insight reports. The free report creates a custom infographics of your website’s activity, highlighting what you did right and how to improve next week. If the plethora of information Google Analytics provides has been overwhelming rather than helpful in the past, Visually is an essential tool for your business.
SocialBro is specific to Twitter and helps you measure the effectiveness of your Twitter strategy. The tool will suggest people to target as well as help you keep track of key users and your competition. With the fast-paced nature of Twitter updates, it’s important to make sure that every one of your tweets is highly targeted so it doesn’t get lost in the noise. SocialBro is how you do just that.
Exclusive to Facebook, Edgerank Checker assigns an “edge” to each one of your posts so you can track exactly how different posts are performing. By providing comprehensive, straightforward analytics, this tool aims to help you increase engagement. Their recommendations are also indispensable in helping you determine future posts.
Argyle Social is how you make social media an integral part of your marketing strategy. By monitoring your most valuable content, tracking conversions, and identifying prospects, you can make sure that your social media efforts are having a positive effect on your bottom line. This tool is especially helpful for B2B marketers. Combining a scheduling tool, like HootSuite, with a reporting tool, like Argyle Social or Edgerank Checker, you will transform your social media posts from a chore into a vital part of your marketing strategy.
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