With the rise in social media networks such as Google+, Twitter, Tumblr, Facebook, Instagram, Pinterest, and LinkedIn, you need to identify with the general and channel-specific tricks to achieve your business’s social media marketing objectives.
The following are some practical social media tricks that will allow you to achieve your business’s social media marketing objectives effectively.
Know what is hot in your niche
To keep your audience engaged, update the business’s social media accounts with current and relevant information. Having an engaged social media audience is one of the greatest assets a business can have.
To get information on what’s trending, make use of tools like Social Searcher.
Grow your audience
Social media marketing is all about audience. To have a fruitful and enjoyable social media experience, you need to grow your social media audience.
One of the easiest ways to grow your social media audience is to use paid ads. Facebook and Twitter lets you run targeted ads. Whatever you do, don’t buy followers, fans or subscribers… this will only leave you with a bunch of inactive bots.
Another straightforward way to grow your online audience is to ask your website visitors to follow you on social networks. Also, ask your website visitors to share your website with their circles… this way you’ll be reaching out to your friends’ friends.
A large social media following may not be a perfect way to measure social media success, but if your following isn’t growing as a result of your social media marketing efforts, you need to go back to the drawing board.
Share more media
To increase engagement, share relevant images, infographics, and videos. Media will make your posts stand out on your followers’ timelines thus attracting more attention.
To share media effectively, consider using popular social media apps like Vine and Flipboard among others.
Respond to posts and mentions promptly
If a customer (existing or potential) asks a question, he or she expects a quick response. Most customers expect to get a response within minutes… so, meet this expectation by responding promptly.
If you happen to face negative social mentions, do not ignore (or worse, delete) them; instead, candidly respond to the offended follower/customer.
Automate where possible
To save time, automate processes that do not require a personal touch. You can automate processes such as automatically sharing new blog posts on all your social media networks. To automate some of the processes, consider using IFTTT. The saved time can be channeled to other important business functions.
With the above SMM tips, you should be able to see some improvements in your business. You should be able to see more leads and conversion resulting from your social media efforts.