We're excited to announce our new YouTube series launching today! It's called The Profitable Entrepreneur. Each week we will release a new episode discussing actual tips, tricks, and hacks you can employ in your company to get more profitable.
When entrepreneurs hire their first employee, they usually get the wrong one. More often than not, they end up with some sort of personal assistant or secretary. Don't let this happen to you.
In today's video, we walk through the five kinds of employees you should hire in order to make your business more profitable. Once you're running a cash machine, feel free to get all the assistants you want.
Marketing is one of the most misunderstood areas of business.
Unlike sales, it can’t always be measured with a simple “X times Y equals Z” equation. Its success depends on a whole host of outside factors, like where the buyer is in the sales funnel, who the ultimate decision-maker is, and whether there’s a budget cycle in play.
Today we’re talking about marketing ROI, or return on investment. We’ll explain how to calculate it and take a deeper look at how long it can take for your marketing efforts to pay off.
The Zombie apocalypse has arrived. Your cellar is stocked with canned goods and spam. You’ve got a crossbow in hand. Sounds like you’ve thought of everything… except how you’ll run your business when the power grid shuts down and modern computers are rendered obsolete!
Being an entrepreneur is one of the most rewarding paths in life. It’s also one of the hardest.
If you’re an entrepreneur, we bet you’ll agree that it’s a lot like a rollercoaster: the highs are thrilling and exhilarating, while the lows are terrifying and can make you want to lose your lunch. But as any seasoned rollercoaster rider knows, you can’t have one without the other.
So how can you get through those inevitable tough times? We’ll explore what causes them, learn techniques for getting through them, and reveal a few real-life disaster stories of some of the most well-known entrepreneurs of our time.
When you balance your checkbook, you immediately look at your account balance.
When you’re about to buy a home or a car, you pull your credit score.
When you’re talking about the big game with friends, you reference things like rushing yards and pass completions.
All of these numbers give you an immediate read on the situation at hand, good or bad, and all of them can be considered KPIs. KPIs are Key Performance Indicators that help you and your colleagues gauge the health of your business at a glance, and when used correctly, they can be highly effective for driving growth.
Ah, the virtue of creativity. That special spark that makes its lucky possessors more interesting, more resourceful, and sometimes, very rich. You’ve either got it or you don’t. Right?
Wrong. Absolutely wrong.
While many see creativity as an invariable trait, like being left-handed or allergic to peanuts, the truth is that creativity is actually more like a sport: the more you practice at it, the better you’ll get. And the more you embrace creativity in your business, the better equipped you’ll be to find innovative solutions to the challenges you face.
You’ve heard the same old advice for starting a business again and again: work from home instead of renting office space. Barter your services in exchange for items you need. The laundry list goes on.
But all of those tips are pretty abstract when it comes to the actual nickels and dimes of getting a successful business off the ground. In this post, we’ll lay out a real-world, line-by-line budget for starting a business with just $10,000 cash.
Benjamin Franklin was quite the Renaissance man. Author, scientist, inventor, and oh yeah—Founding Father of our country. It’s amazing the things a guy could accomplish before Netflix came along and got in the way!
Seriously though, this man knew his stuff, especially in the world of business and personal finance. We took a deep dive into old Ben’s archives and found a wealth of business intel that still rings true today.
As an entrepreneur, there are a few financial metrics I want you to pay attention to each month as your financial statements come out. These five numbers will tell you if your company is healthy or headed towards a financial slump. To learn about them, watch the video below: