How do you step back in as a leader?
Understand I'm not advocating that you go back in full-time and do all of the work. Be there until midnight every night, that's not what I'm advocating as a business owner. You work hard for your freedom and you should have your freedom. That's one of the best parts about being a business owner, but you also need to be present.
Here's what I suggest you do.
1) Realize that you are the business
“If you stop caring about the business, the business will ultimately fail every time. It will fail no matter how much the employees care. No matter how much your customers care. If you stop caring, then it’s going to die.”
Caring doesn't mean just caring financially. You need to care about the mission of the business. What it means to change the world. That's really important.
2) Work with your team to set up key accountability checkpoints
Set aside time where they come to you at a specific time every week to report on the health measures of the business. This keeps you engaged.
“Instead of checking in randomly, have a day every week where you're meeting with key people.”
Maybe you're meeting with operations on Monday. Meeting with customer support on Tuesday. Those people need to bring key measurements to you to say whether they're winning or they're losing. In the process of doing that you will have the ability to act as a leader. Grow your business together.
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3) You need to have a new vision
If you reach that million to three million dollar level and you're just kind of uninspired, you need to get back into your journal. Write down what you're trying to accomplish and why you're trying to accomplish it.
Get excited about your business again. If that means saying, “We're going to become a 10 million business!” We're going to move. We're going to create a new location in this city. We're going to launch a new product by fall. Anything to get you excited so you can come back in and lead your company.
4) Have a daily ritual
Lastly, when you wake up each morning, you must have a daily ritual. A ritual that ties you to your business's success. If you just wake up and hope that things are going well, and only respond when your operations manager sends you an email about whether things are going well or not, then you're gonna have problems.
“Your daily ritual needs to be something that primes you for success in your business. That might mean that you're waking up and reading, going for a run, or meeting with key people.”
That you are setting new goals. That you're looking at your success board.
My message today is this, there's going to come a time in your business where you face a fork in the road. Where you're gonna go, “Okay I can really drive hard now or I can go fishing.” I see so many people stepping up this way, and laying off the gas. Then their businesses flounder and fail. It's a hard thing to watch, because they want it to do well but they can't make that happen if they're holding a fishing pole.
We make our choices as business owners. I believe that the number one reason why we go out of business is simply because we've checked out at the pier. You can't check out as a leader. You need to be fully engaged with your team. That's my call to action to you today. Go out, show up for your team, give them the best energy you can, and stop being a missing in action business owner.
Be present. Be strong. And be ready to conquer your next goal. Thanks, everybody we'll see you next month!
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