How to Design the Perfect Logo

BY Tami Brehse IN Profitability ON Aug 24, 2016 WITH Be the First to Leave a Comment!

Coca-Cola. Nike. NBC.

Hearing the name of any of these blockbuster brands immediately draws a simple image to mind. For Coke, it’s the red circle with script letters. Nike, the iconic check mark. NBC, a peacock with rainbow toned feathers.

These brands have accomplished what all businesses aspire to: creating a logo that’s timeless, memorable and instantly recognizable. So how can you achieve the same for your brand?

We’ll explain what goes into a great logo and how to design one that works for your company.

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The Psychology of Setting a Minimum Price

BY Tami Brehse IN Profitability ON Aug 22, 2016 WITH Be the First to Leave a Comment!

When you’re just starting out as an entrepreneur, it can be tempting to work for whatever price is on the table. You’re just glad to have money coming in the door, right?

Well, today we’re calling upon you to change your willy-nilly pricing game. Plant your stake in the ground and set a minimum price for your product or service!

In the post ahead, we’ll explain why setting a minimum price is a necessary part of doing business. We’ll also look at some of the crazy and kooky science that proves pricing is psychological warfare.  

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Gunnar Glasses: Do They Work?

BY Tami Brehse IN Profitability ON Aug 18, 2016 WITH Be the First to Leave a Comment!

The average American adult spends 11 hours per day looking at a screen, be it a computer, television or mobile device. That’s almost half of the entire day, and the majority of our waking hours!

For entrepreneurs, computer use is critical to our professional success. But with all of that screen staring, there’s bound to be some unintended side effects on our vision.

Enter: Gunnar glasses.

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Math Tricks for Entrepreneurs

BY Tami Brehse IN Profitability ON Aug 17, 2016 WITH Be the First to Leave a Comment!

Some people are born with natural math skills. Those people go on to pursue the respected, honorable and highly impressive field of accounting (did we mention they’re also incredibly modest?).

The rest of the population, however, isn’t so mathematically inclined. For these folks, life without a calculator can seem daunting, even as they accomplish feats like starting and running a successful business.

If you’re part of the latter group, never fear. We’ve compiled a few of the most handy math tricks for entrepreneurs you can use on the fly to solve problems and answer questions.

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Play at Work: How Having Fun Affects Company Culture

BY Tami Brehse IN Profitability ON Aug 15, 2016 WITH Be the First to Leave a Comment!

Work hard, play hard.

We all know the saying, but for most of us it’s nothing more than that—an expression rather than a motto we live by in our day-to-day lives.

It turns out, though, that there may be more to the classic idiom than we give it credit for. Forward-thinking companies are beginning to embrace the concept of playing at work, and what they’ve discovered has big implications for company culture.

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How to Get Word of Mouth Referrals

BY Tami Brehse IN Profitability ON Aug 11, 2016 WITH Be the First to Leave a Comment!

As a business owner, there’s no reward more valuable than a good word of mouth referral.

91% of B2B buyers reported being influenced by word of mouth when making a purchasing decision, while 88% said online reviews were just as powerful as a referral from a trusted friend.

One thing is 100% certain: word of mouth referrals are like gold. So how can you keep them coming in for your business?

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15 Jokes About Accountants

BY Tami Brehse IN Profitability ON Aug 10, 2016 WITH Be the First to Leave a Comment!

“If you can't laugh at yourself, life is going to seem a whole lot longer than you'd like.”

It’s one of our favorite quotes (from the 2004 flick Garden State, by the way) because it’s so true. When you take yourself too seriously, the tiniest problems can throw you off course as if they were actual disasters.

In the spirit of self-deprecation, we’ve compiled 15 of our favorite jokes about accountants, with a few bonus comics to boot.

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Tapping Into Your Inner Genius

BY Tami Brehse IN Profitability ON Aug 08, 2016 WITH Be the First to Leave a Comment!

What is genius?

If we turn to our friend Merriam-Webster, we’ll learn that it’s “an exceptional natural capacity of intellect, especially as shown in creative and original work.”

Wow. Sounds pretty lofty.

Who’s a genius?

People like Albert Einstein and Stephen Hawking immediately come to mind, but some would argue there are flashes of genius in all of us. They come to light when we lose ourselves in our passion, be it basketball or basketweaving.

Today we’re taking a closer look at an excellent video series designed to help you tap into your inner genius: 30 Days of Genius by Chase Jarvis.

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Hourly vs. Project Billing: Which is Best For You?

BY Tami Brehse IN Profitability ON Aug 04, 2016 WITH Be the First to Leave a Comment!

Cha-ching! Collecting a check from a happy customer is one of the most satisfying parts of being an entrepreneur. But are you billing clients as effectively as possible?

In this post, we’ll examine the differences between the two main systems of billing—hourly billing and project billing—and help you decide which is best for your business.

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How to Calculate ROI on Your Marketing Efforts

BY Eddy Hood IN Profitability ON Aug 02, 2016 WITH Be the First to Leave a Comment!

Marketing is one of the most misunderstood areas of business.

Unlike sales, it can’t always be measured with a simple “X times Y equals Z” equation. Its success depends on a whole host of outside factors, like where the buyer is in the sales funnel, who the ultimate decision-maker is, and whether there’s a budget cycle in play.

Today we’re talking about marketing ROI, or return on investment. We’ll explain how to calculate it and take a deeper look at how long it can take for your marketing efforts to pay off.

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